What could $50,000 of creative services do for your social enterprise?
For Theatre Under the Stars (TUTS), it was a complete transformation of its brand.
TUTS was Vancouver’s 2009 recipient of the Kaus. A renowned cultural icon, TUTS needed to reposition itself to remain relevant in an increasingly competitive entertainment market.
Karo worked with TUTS to develop a cohesive brand built on TUTS’ unique entertainment offering-open-air theatre in Stanley Park. The logo, identity and launch campaign reflected TUTS’ history, philosophy and passion for entertainment while also playing off the musical theatre group’s location and the wildlife "residents" that make it so unique.
The brand transformation helped strengthen TUTS’ position in the market, heightening brand awareness and achieving significant growth in first-time visitors.
Applications for the 2010 Karo Kaus creative services grant are now available.
Visit www.karo.com/about/kaus/ to download an Expression of Interest form today. Applications close 30th November 2009.
If you know of a social enterprise that would benefit from $50,000 of Karo’s creative services, please let them know.