Co-op Cinema Provides Front-Row Seat in Struggle to End Poverty

New co-op cinema gives front-row view
of Canadian efforts to beat global poverty

Ottawa March 1, 2010  ̶̶  Canadians have a new way to experience
the fight to end global poverty thanks to a virtual movie theatre recently
unveiled by the Canadian Co-operative Association (CCA) on its website.

“On any given day, Canadians are working in
remote corners of the globe to help credit union and co-operative leaders move
their communities out of poverty,” said CCA media relations manager David
Shanks. “We created the CCA Cineplex to give Canadians a window on this
largely untold story.”

Established in 1909 and one of Canada’s longest
standing international development agencies, CCA works through co-operative
enterprises in over 20 of the world’s poorest nations to help their members
move out of poverty. It’s programs reach more than 2.5 million people in more
than 6,400 co-operative enterprises.

Mr. Shanks says the videos, podcasts and
blogs available on the Cineplex bridge time zones and language barriers to
put viewers in touch with people, places and events at the centre of this
important international work.

“Those who would not otherwise travel to such
far off places can now make virtual visits to the frontlines of
international development and witness the very positive impact Canadians are
having on the lives of so many people.”

Three such Canadians are delivering compelling
first person accounts of their experiences helping credit unions in Malawi and
Uganda through a Cineplex feature called The Three Bloggers. Credit union
“coaches” Brad Hopfauf, Charlie Collura and Robert Christiansen are
on their second CCA-sponsored mission to share their knowledge with credit
unions.

Cineplex visitors can also see through the eyes of
Moncton journalist Rayanne Brennan how people living in remote villages in
Nicaragua, the Western Hemisphere’s second poorest nation, are emerging from
poverty.

Visit  www.cineplex.coopscanda.coop to follow
the blogs and view the videos.